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Magic Mind contains a magical combination of 12 active ingredients, scientifically designed to improve energy, improve focus, decrease stress, and improve mood — all things that combined, improve your productivity.

Read more about the science behind each ingredient at — You can also read about the science and safety of our ingredients in our Amazon bestselling book “Beyond Coffee: A Sustainable Guide to Nootropics, Adaptogens, and Mushrooms”


Novelty is the spice of life. But if you don’t go out of your way to find it, things can get a little stale. That’s why we started the Bonfire Sandbox. It’s a way for our creative team to create left-field projects, complete with eccentric imaginary clients and tricky design parameters. Every month or so, our creative team brainstorms a new challenge, made to push the limits of our idea development, problem solving, and technical design skills.


Good design is a concept defined by industrial designer Dieter Rams’s principles: It makes a product useful and understandable, is innovative, aesthetic, unobtrusive, honest, long-lasting, thorough to the last detail, environmentally friendly, and involves as little design as possible. Designers strive for good design.

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